LMASE will be issuing you an invoice for payment via Paypal on Monday, Aug 19, of $100 per entry. Thank you for your submission!
Your Honor Awards Guidelines 2019
In a Word document or PDF that you can upload below, please describe the context and why your project worked for your objectives and target audience. The narrative should address each of the judging criteria, which are described below.
Submissions are open to both service providers and law firms. If a service provider is submitting on behalf of a law firm or other client organization, they must first have approval from that organization to submit a nomination.
I. Project Summary - 500 words max
Please provide a project summary, written in third person. Summaries of all winning entries will be published in the LMASE Your Honor Awards booklet and may appear in other materials. (Note: Budget and other confidential information in the narrative section will not be shared publicly.)
II. Project Narrative
Please provide a project narrative for the judges written in third person, to cover the following sections. If any of the required components are missing or incomplete, the submission will receive reduced points for the specific section(s).
What were the goals that the firm wanted to achieve through the implementation of this marketing initiative? Judges will be looking at both strategy and objectives. Did the project seem to meet these goals and if not, why?
2. Production and Implementation — 500 words max
How did the project achieve the stated goals? What steps did your firm take to get results? The judges will be looking to see if this project pushed any boundaries for legal marketing. Is this project something other firms should learn from?
3. Results — 200 words max
What makes this project special and different? (Provide results and data to support your claims). Various campaigns provide different types of data points for results. Help the judges know what you were hoping to achieve and provide metrics and data that support your success. If your project was special, let us know how and why.
Provide precise budget data so that judges may evaluate a cost/benefit relationship. If the project was completed in-house, explain time, staff and resources used to complete project. Failure to provide information about costs and budget will result in disqualification of entry.
Hard costs – 200 words max
Soft costs – 200 words max
5. Why Should You Win — 100 words max
This is your place to tell the judges why you think this project should be a winner.
6. Other (What else do we need to know) — 200 words max
Is there anything else that you think that the judges should take note of, such as special research that was conducted, particular challenges overcome, etc.
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