FRIDAY, SEPT 28
8:00 - 9:00 AM: Breakfast with our Sponsors
9:00 - 10:00 AM: Breakout Session
10:00 - 10:30 AM: Networking Break with our Sponsors
10:30 - 11:30 AM: General Session
11:30 AM - 12:00 PM: Wrap Up and Prizes
9:00 - 10:00 AM
Business Continuity: Moving Beyond Succession Planning with a Client-Centric Approach
Tasneem Khokha, Managing Director, GrowthPlay
For years, industry research has noted that the retirement or departure of a primary relationship attorney is one of the leading reasons that law firms lose key client relationships. And yet, most law firms continue to struggle with how to introduce new talent into client relationships in order to protect their business from client attrition.
Traditional approaches to law firm succession planning have proven woefully inadequate for one reason: they focus on what's good for the firm, i.e. finding ways to transition business from retiring or departing attorneys to others within the firm. The business continuity approach, in contrast, focuses on what is good for the client, i.e. having multiple resources within outside counsel firms who collectively elevate the level of service and quality of outcomes delivered.
This highly interactive session will help participants:
- Understand the distinctions between succession planning and business continuity
- Create an approach to business continuity that is focused on the client's best interests
- Develop a practical plan for implementing client centric business continuity in their own firms
The Changing Role of the Law Firm Protagonist
Susanne Mandel, Chief Marketing & Business Development Officer, Lowndes, Drosdick, Doster, Kantor & Reed P.A.
Peter Johnson, Founder and President, Law Practice Consultants, LLC
Law firm marketing has changed more in the past five years than it has in its first 30, and it will likely change even more rapidly in the next few years. We all know how client demands, increased competition, lack of succession planning, financial mis-management and a host of other challenges have ruined many law firms. But do law firm marketers understand that they are not just witnesses on the sidelines? That their roles have to – and indeed have – changed? CMOs, CBDOs, CMBDOs, and a long list of other related titles, are evolving into the leading protagonists in the story of their firms. This presentation will address those new roles (including a survey prior to the conference of titles and responsibilities), particularly focusing on the new CMO as a leader and growth engine for the law firm.
- How to break down barriers
- How to have metric-driven conversations
- How to get past the status quo and innovate
- Overall, how to build a framework to impact and delight clients across the firm.
Building a Mobile Application Strategy with Clients in Mind
Ryan King, Director of Communications, Ogletree, Deakins, Nash, Smoak & Stewart, P.C.
Page Kelley, Account Supervisor, IQ Agency
Kevin Smith, President & Chief Operating Officer, IQ Agency
How do you create a memorable client experience on the ultimate mobile medium? Join us for a candid and open conversation about the world of mobile apps. Learn why an app may be right for your firm; how to develop your strategy; and understand how clients interact with different types of apps.
10:30 - 11:30 AM
This Q&A session will feature a panel of experienced legal marketers ready to provide candid career advice. Attendees will have the opportunity to ask questions in advance about legal marketing career trajectories, marketing and business development department operations and trends, and general tips on advancing at their firms. It's sure to be a lively program you won't want to miss!